Not a Fixed State
Sustainable Selling is not a fixed state of harmony but rather an evolving process in which the application of sales resources, the direction of investments, the orientation of technological development and institutional change are balanced with future as well as present needs.
With the green agenda comes Sustainable Selling. More and more questions are being asked by many about how we can best manage business relationships now and for future generations? More and more the conversations are revolving around managing value rather than only managing cost.
Professional bodies such as CIPSA (procurement) are asking questions about how we manage and guarantee supply in an ever changing, often unpredictable and volatile world. The messages are clear people are wanting real, frank, measurable, trusted, transparent, substantial, ethical selling and procurement practices which discourages excessive consumption and greed. The focus is on forging legitimate business relationships which serve the environment, people, business and communities recognizing that ‘We are all in this together’.
If we are to meet the needs of the present (economic, environmental and social) without compromising the ability of future generations to meet their own needs, we need to engage in Sustainable Selling practices which support the concept of Sustainable Development as part of our strategy moving forward.